Illustration- Using the music promo to illustrate exactly what is being said in the song.
Amplification- Taking one key idea/theme from the song and showing it in the music promo.
Disjuncture- Ignoring the song’s meaning or concept completely and instead, creating something completely unrelated to show the song (a more artistic type of video).
Intertextuality- Taking ideas from an exsisting text and showing it in the music promo. e.g. Robbie Williams in 'Let me entertain you' has make-up like the band Kiss.
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