This music promo is based mainly of a narrative however shows some illustration of the lyrics, as well as amplification of the theme behind the song. Being set in an exotic looking setting, gives the video a very laid back feeling which relates to the lyrics of the song. The promo is conventional in the way that the artist is performing the song throughout and appears/act during the whole of the promo.
This promo has a range of different shots throughout, most of the promo looks as though its been home filmed which creates a really nice casual effect. At the beginning of the promo not much is given away as to the artist or the location. Shadowed lighting gives away no detail, which creates quite a calm and quiet effect matching the music well.
A range of different shots are seen throughout this promo, some are unrelated to the lyrics however still follow the narrative well. The shot is an close up/ extreme close up of a fish tank, in the promo we see a shadowed figure over the tank which lets us infer from images seen before of the plane, that he is going on a trip.
As the promo carries on we begin to see more of the artist, and some performance comes into the video as well. This shot is a close up of the artist, from this we can deduce that he is on a plane, from the windows seen in the empty space of the shot.
This video throughout shows a range of different locations, illustrating different people as well as places, seen above the promo shows the artist at a skate park and below gives an idyllic scene that the artist later visits. Showing these different scenes gives again the idea of travelling around and a relaxed lifestyle that is idealised in the song.
I like the way that this shot is simple but still really effective in the message its putting across and the links it has to the song. It shows a love of life. The way in which the artist has been silhouetted makes him appear normal, as though he's not anything important- the same as everyone else.
Cross fades are used to change the scenes and shots, the way that this shot has been transitioned works well in the way that the hat can still be seen in the sky even though the scene has completely changed, it creates a good link between the different shots.
Towards the end of the promo the artist is seen, following the conventions seen in a number of music promos, to finish with the artist.
I think that this promo is very effective, and works well for the acoustic genre. Music promos within this genre work well when they are left relatively simple as it puts most of the focus of the music and lyrics, which usually have a lot of meaning and emotion behind them.
No comments:
Post a Comment