Evaluation: What have you learned from your audience feedback?

When carrying out our research, we decided in order to get a more trusted range of results rather than using a questionnaire, as this method does always allow the person being questionned to give valid results as they feel they need to answer in a way they think is correct, and so we would carry out interviews in order to get some feedback from our audience on what they expected from a music promo in general and a music promo in the acoustic genre. Due to this we got a vague range of results from which we could start using as a means of developing our own ideas for the promo, making sure to include elements found in our results that would create a better all round music promo. From the research we decided that our performer would have to be using a guitar in the promo and that the promo would need to be set in a natural environment, to meet the ideals and conventions that our audience expected from an acoustic music promo. I feel that this method of collecting our data worked well as we got honest opinions from people, however I think we could have gone and got a better range of results by interviewing a range of different people, from a variety of different ages, rather than focussing on a younger audience, as they audience for this genre is not really one that can be specified.

The final research I undertook was to post the final products onto a number of social networking sites and other websites e.g. Facebook, Twitter and Youtube. So that people could watch/ see and comment for themselves. I also sent our final products to our artist for him to look at and give us his own feedback on: "I really like the footage you filmed outdoors with you girls in it.  The old family photos are cool too.  The only odd thing for me was seeing someone else lip-syncing the song, but I’m guessing it’s probably fine to other people"

As well as this we also carried out a number of short question and answer interviews to get a range of different feedback on our final texts.

Getting this feedback was very useful, as we could then see what elements worked and what didn’t from someone else’s point of view. This helped us work out what we could have improved and what we did that worked really well. It also helped us understand if the message we wanted to put across was clear enough and was easily understandable.