Evaluation: How effective is the combination of your main product and ancillary tasks?

These three products work well together as a promotional package as they all clearly advertise and represent the artist ‘Carl Hauck’ they feature his name, and his music. As well as this they all feature a key theme running through the track we are promoting, meaning that anything that relates to this will be quickly connected with this artist, giving a good amount of publicity.  As well as this, with all of them having a clear cohesion and them meaning they will be easily linked with each other, meaning if one part of the package is seen and remember than other aspect will be quickly promoted, as they will be easily recognisable and due to the theme of the song and the images shown, the ar tist and the track will be linked with only good thoughts in the viewers, meaning that the publicity gained from this promotional package will be good.

Due to each text featuring the same images, font style and ideas being the track, being so easily linked together and related to one another will quickly help to promote each other, as when one is seen the other will be easily recognized.

Each of these texts will be exhibited using traditional media methods, e.g. music channels, music magazines and in record stores. As these methods still reach a larger number of our target market, and keep in well with the theme of memories and simplicity that we want running through and being related with our products, this will give a good amount of promotion for the video, and help give a good initial representation of our artist to his target market. However the problem with using this method is that less and less people are visiting these types of stores, and finding their music in the more traditional ways. So as well as using these traditional methods I will also use the newer media methods as a means of exhibiting the three texts, e.g. Facebook, youtube, Itunes and the web. This is due to the growing number of people that are now using these methods of finding, listening and buying music compared to the more traditional methods, meaning that if we don’t also use this method, we may miss out on a larger chunk of our target market to promote the new track and artist to. The benefits of using and consuming music in this was is the much larger market the product will be exposed to due to the growing number of people now using these methods, as well as the increase in profit it will allow.