This music promo shows some main features of this theory, a lot of focus throughout is on the artists, the main artist being the man seen clearly throughout, shown through a variety of different shots, however as well as him the secondary artist is also shown throughout this promo, through the TV's. This relates to Goodwin's theory as he talks of record companies wanting a lot of focus to be on the artists.
This music promo also demonstrates some characteristics of this genre, it shows the band playing, this however is done through unconventional means to keep in with the narrative of the promo, the band are seen performing in shadows and reflections. This promo also has some choreographed dances throughout.
This promo also features some intertextual references, to the Beatles album cover where they are seen walking across the street, in the way that they are lined up and their shadows can be seen.
Steve Archer's theory: James Morrison: 'You make it Real'
This video shows this theory well as the artist is part of the narrative throughout the music promo, however at parents there are some more obvious elements of performance.
In these two shots above the artist can be seen from mid and close up shots performing, whereas in the shot below the artist can be seen as part of the narrative.
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