We have chosen 4Music as our institution as we think its the best choice for our genre of music and the type of promo we are planning to produce, 4Music is one of the only channels that plays a very wide variety of music, and it is also the one that reaches the widest market due to the fact that being available on digital TV, it reaches the Republic of Ireland. It also has the larger weekly viewing percentage.
This channel is owned by Box Television (Bauer Group/ Channel 4) and has sister channels with Channel 4 e.g. Film 4, More 4, Kerrang, Kiss, Magic ect.. and so has the advantage of being able to advertise of a number of different channels and reach a much wider audience.
4Music also gains a much larger audience due to the range of music and shows that it broadcasts, unlike other channel they offer a range of different genres which suit a number of different tastes, and also broadcast certain TV shows gaining a different audience, making it a more entertaining channel and one that people watch rather than just have on in the background whilst carrying out other tasks, meaning that our music promo will get a lot of exposure.
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