Monday 20 June 2011

Music promo analysis



This music video, called Sharp Dressed Man by ZZ Top, shows an illustration of the lyrics in the narration for the video; rather than showing just the band playing, it gives a story behind it. The shots at the beginning of the video showing the car, the sun and the woman, create a very conventional image of the band, showing a very flashing and expensive lifestyle.

As the song and the lyrics begin the narrative shows exactly what is being sung by the band, however at the same time shows an opposite to the lyrics in the way the man is shown to be unorganised and rushing around; sharp dressed but only in how he looks, he does not follow the conventions of a sharp dressed man in the sense being in control, organised and sharp in his personality.

This music promo is also unconventional in the way that the video is mainly narrative only showing the band singing at the very end rather than all the way through, and even then they are still not the main point of focus in the video, being shown as singers at a club with the focus still being on the character the plot was focused around.

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