For the people acting in our promo/ recreating the memories, we want a very casual look, people wearing their own clothes and styles to sow a range of different people and so helping out promo to relate to a range of different peoples memories, making each seem more individual and personal. However we do want the costumes to have a younger style, so that it realtes more to childhood, compared to the up to date fashions.
Using more casul and relaxed clothing will make the memories much easier to relate to, they won't be wearing clothes that appear unaffordable, or unwearable in every day occasions.
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